Why does your website speed directly impact your revenue?

Every second counts

According to Google, 53% of mobile visitors leave a site that takes more than 3 seconds to load. Amazon calculated that a single extra second of delay costs them $1.6 billion per year in lost sales. Your business isn't Amazon, but the principle is the same.

Impact on SEO

Google has used loading speed as a ranking factor since 2018. Core Web Vitals, performance metrics measured by Google, directly influence your position in search results. A slow site = less visibility = fewer clients.

Impact on conversion

A Portent study shows conversion rates drop by 4.42% for each additional second of load time. Concretely: if your site goes from 2 to 5 seconds of load time, you potentially lose half your conversions.

What slows down a site?

Unoptimized images

A 5MB PNG image where a 200KB WebP would do the same job. This is the most common problem.

Too many plugins and scripts

Every WordPress plugin, every third-party script (chat, analytics, social media) adds weight. Typical WordPress sites load 20 to 40 different scripts.

Inadequate hosting

A $5/month shared hosting can't compete with modern cloud infrastructure for speed.

How to make your site fast?

A site built with modern technologies (Next.js, React) and hosted on cloud infrastructure (Azure, Vercel) loads in under a second. Images are automatically optimized, code is minified, and content is served from servers close to your users.

At Logiciel Boréal, performance isn't an extra, it's a guarantee. Every site we build aims for a 95+ score on Google PageSpeed Insights.